The 304 Collective is excited to host a Pop-Up shop for a few area makers on Small Business Saturday, November 24, 2018. […]

The 304 Collective is hosting a Pop-Up Shop on Small Business Saturday November 24, 2018 to feature some local makers. […]

When we have events or guests over to the studio, there are always a few things that catch everyone's eye or that everyone wants to know where we got it.  We're always happy to share the things we've found and love (or tell you if we don't love them or they aren't working so well for us) so here are a few of the things we absolutely love from our studio space. Our Adjustable Standing Desk Since there are two of us who use the office part of the space to edit, we needed something that can work for two very different people.  Rebecca is barely 5'2", and Chris is 6'; that 10" height difference means that a desk and chair that work for one [...]

The Morgantown chapter of the Rising Tide Society gathered at the 304 Collective studio to talk branding this month.  We were grateful to have Abbey McGrew from Wayfarer Design Studio share some of her tips on how she helps clients define their brands. You can download the entire guide over at the Rising Tide Society. Branding for Creatives First, Abbey helped define what branding really means for companies.  It's more than just your logo; branding is how people feel when interacting with your business.  From the images your business cards and print media to the words you use when posting on social media, your branding shapes the experience you want your clients to have. One of the best ways to get started with your branding [...]

Something about summer makes it a challenge to get work done.  But when your busiest season coincides with sunshine and daydreams, the work must go on.  The hard part about creative work is that it's not mechanical.  You can schedule time on your calendar to get it done, but you can't always guarantee that the creative energy will start flowing when you sit down to create.  So what do you do when you're stuck in a non-creative rut? 1. Take a Break This sounds like an oxymoron after saying that the work must go on; but often in walking away from work I'll find my best ideas.  Literally, walking.  For me walking is one thing that really allows my mind to wander.  Others may find [...]